Building An Online Business? Make It Easier With WordPress
You made the leap. You have decided to either start your own business or to join the Internet world and create your own web presence. Either way, one word comes to mind in this new venture: BUDGET.
In a down turned economy many businesses are getting serious about their budgets. Expenses that are not must-haves or that don't have a really good return on investment (ROI) are quickly shuffled to the back of the pile and placed on a wish list. Unfortunately, many times this includes the IT department, or the marketing firm that is building your web presence. Let's face it, the costs for maintenance and changes to your website quickly place an unwelcome burden on your company's bottom line. Unless you are using the WordPress platform that is!
WordPress crosses the barrier of labor intensive and costly changes, upgrades, or site implementation. WordPress is a user-friendly, non-techie platform that enables the new business owner or site developer to download and install a website and have it fully operational within a matter of hours.
If you want to test drive your site first, you can do that too by creating your site through WordPress. Once you decide this is the right decision for you and you want to establish your own domain, you will need to find a service provider and register your site. Most providers offer one-click installation of WordPress into their control panel, and transferring data, images, and text from the test site to the new domain is seamless.
Besides being friendly to the budget, WordPress offers many additional free opportunities to grow your business. With nearly limitless plugins available and the list growing daily, you can customize your site to include classifieds, blogs, job posts, product sales, contact forms, instant chat capabilities, and RSS feeds. Further you can incorporate tools to analyze your site and capture important data including number of hits, site popularity and more. The possibilities for what a site designed with WordPress is capable of are endless.
Once your site is operational, you will want to consider gaining customer loyalty as well as return visits to your site. This is similar to operating an actual storefront, whereas you want your customers to return to you, and return to you often.
One of the best ways to gain customer loyalty is to make your web presence easily identifiable. When a customer visits your site, you want them to know that it is you and what you have to offer immediately. WordPress has many free or premium themes available to use, all of which are customizable, making it easy to incorporate your business logo, brand and personality into your site. Consider uploading your logo, having pictures of products and offering a newsletter. Offer your customers free and valuable information or samples and encourage them to purchase additional items such as full products of your own, affiliate products, etc.
Running a website is as important as going to meet with your customer in person to seal the deal. You want to make sure your site is user-friendly, personable, informative, and professional. With WordPress you can accomplish all these keys and more. It's time to see your business grow and succeed without draining your bank account in the process. The WordPress platform makes this possible.
... big question. How are you building your site? Do you plan to post blogs to keep the site fresh? This is a great strategy with WordPress because with the appropriate plugins each post comes with a ping to crawlers and you have the potential of being higher in the search engine strings on sites like Google, ...
... currently offers throngs of free plugins and is adding to their plugin resources daily. 3. Pagination Back in the early days of blogging, blogs appeared as online diaries with one post following the next and comments intermixed between. With WordPress you can actually create pages to separate your material ...
... and follow all the rules you established in your original document. While this is a wonderful tool, it doesn t always work as planned and formatting can be dropped or added within the document. One workaround is to use the insert as plain text icon in WordPress. By pasting your text through this application, ...
... for individuals contributing to your site. If you have several writers you can enable their role allowing them to post articles only. Likewise, you may have several site administrators or site accounts. WordPress also offers many widgets, plugins, and themes to help you create or brainstorm for your site ...
... to add or change fields. 2. Akismet: With blogging comes the potential for spammers to bombard your blog especially if it s a popular one. It s almost inevitable that you ll receive all sorts of spam comments. Akismet stops spam in its tracks. Basically, this plugin previews messages that are being sent ...
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