What Are The Benefits Of Email Marketing?

[This is part of a series on Successful Email Marketing]

Besides using email to earn extra money, there are a few other benefits to be gained by using this form of marketing.

As we talked about earlier, prospects need to see your promotion at least 3 times before they’ll buy. That means that a large majority of your website traffic won’t buy the first time they go to your site. But, if you offer your visitors the option to sign up for your mailing list, this will enable you to get in touch with them after they leave your site. Besides sending them helpful information, you’ll also be able to promote your products or services to them, thus, getting your promo seen at least 3 times.
Name recognition. A great way to build your name is through email, and you can do that by staying in touch with your subscribers on a regular basis. As they come to know you and trust you, they’ll recognize you as the go-to person in your field and they’ll tell others about you too.
Trust plays a big part in your ability to generate revenue from your list. But once your readers buy from you, and they’re happy with their purchase, you’ll have loyal buyers on your list. Loyal buyers mean repeat buyers, and by having them on your mailing list you’ll be able to stay in touch with your buyers.
Email is a great way to gain valuable feedback from your readers. When it comes time to create new products and services, you can ask your subscribers a series of questions to find out what needs they have that aren’t being met. Chances are you’ll end up with more than a few ideas for new products based on unanswered questions your readers have.
Marketing Sherpa claims that 60% of people do online research before purchasing products in brick and mortar stores. If you have an offline business, or some of your business revenue is generated from offline means, email is a fantastic way to create awareness for your company and stay in touch with your customers.

Successful Email Marketing