What are Keywords and Keyword Phrases?
When you go to the search engine and you search for something, that’s a keyword phrase. A single word is a keyword, a phrase including that keyword is a keyword phrase.
For example:
You are looking for information on coffee so you go to your favorite search engine and type in ‘coffee’. Coffee is your keyword.
You’ll soon realize that putting a single word into a search engine will bring you a pretty wide variety of results. So you may opt to re-search with a more specific keyword phrase, such as:
- flavored coffee
- coffee risks
- coffee maker recommendations
- caffeine in coffee
In some cases, to find the info you need you have to depart from your original keyword completely.
For example:
Instead of coffee:
- hot flavored beverage
- cappuccino supplies
- latte maker recommendations
Since we know that searchers use a lot of different search phrases, if we want to develop a website that attracts a lot of that organic search traffic or carefully target searchers with a paid search campaign, we need to know what search phrases they’re using. And how do we do that?
Making Friends with the Search Engines
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Making Friends with the Search Engines
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What do we want from the search engines? Organic Traffic
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What else do we want from the search engines? Paid Traffic
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What are Keywords and Keyword Phrases?
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Enter the Keyword Research Tools.
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How do you do keyword research?
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Now, what to do with this huge list of keyword phrases?
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Are other tags important?
- The Importance of Links
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