Email Marketing Tools

[This is part of a series on Successful Email Marketing]

Emaillabs.com is a great resource for email marketing information and tools. Here are a few tools they have available on their website to assist you in email marketing:

Test Your From & Subject Lines: Find out what your email message's From &Subject Lines will look like in various popular email clients/Web-based services.
List Growth & Hurdle Rate Calculator: Want to grow your list by 100,000 customers in the next 12 months? Well depending on your bounce rates, unsubscribe rates and spam complaints, you might actually need 150,000 or more new subscribers to achieve your growth goal of 100,000. Use this handy tool to calculate your hurdle rate (percent of lost subscribers each month) and the total number of new subscribers you'll need to acquire to achieve your list growth targets.
Email Marketing Usability Rating Calculator: Usability of email marketing messages is one of the least written about, but most critical aspects of email marketing success. Take the usability test and see how your email marketing program rates.
Ecommerce Email ROI Calculator: Calculate the true return on investment of your ecommerce email campaigns.
W3C Markup Validation Service : An estimated 9 out of 10 HTML emails are not W3C HTML compliant, which can cause rendering as well as delivery issues. If you use HTML in your messages, use a tool such as the W3C Markup Validation Service to make sure your code is error-free and follows W3C HTML guidelines.
Email Marketing Planner & Checklist: Plan and monitor the progress of your email campaigns & newsletters with this customizable email marketing planner and production checklist. Provided in HTML, PDF and MS-Word.
CAN-Spam Legal Brief (5-page PDF): Legal brief prepared by Dow, Lohnes & Albertson, PLLC covering key elements of CAN-Spam that affect commercial email marketers, including scope, requirements, liability, remedies and enforcement, recommended compliance measures and more.

Successful Email Marketing