How Are You Expected To Respond And Incorporate 2.0 Tactics In Your Online Business?

[This is part of a series on Web 2.0 Business Networking]

To embrace 2.0 in your online business you’ll approach it from two directions.

From an internal point of view, you’ll create a web presence that is designed to interact and respond to users.
From an external point of view, you’ll want to come out from behind your website and have an active presence where your target market can be found.

Internal First

In the past, building a web presence involved creating an ‘online brochure’ or ‘website store front’, a site that visitors could come to learn from and buy from. Interaction was rare and usually involved calling a telephone number or sending an email.

Today’s technology makes it possible for a website to be truly interactive.

For example…

Incorporate 2.0 Tactics In Your Online Business Customer Service scripts allow site owners to monitor visitor’s movements on their website. Contact can be initiated by the visitor or the site’s representative to ask or offer answers to questions.

Many ecommerce websites including massive Amazon.com has made it easy for users to create wish lists and recommendation lists that other users can view and respond to. They even incorporate ratings scripts, let website users give an instant thumbs up or thumbs down to books and products. They not only invite user reviews, they ask other users if the review was helpful or not. Every step of the user’s experience is molded by the last step taken.

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Web 2.0 Business Networking