Measure Results and Embrace Limits

[This is part of a series on Web 2.0 Business Networking]

Social Networking can be addicting, especially for those who are otherwise spending a lot of time working alone on a computer. Take care that you don’t lose track of time and end up spending more valuable business hours on it than you should.

Take steps that will let you measure the results of your networking efforts. Use special landing pages, ad trackers or redirect links to count the number of responses to a particular offer you promoted.

If you’ve spent five hours each month networking to promote a particular project, yet haven’t seen related subscribers or purchases – it’s time to re-evaluate what you’re doing. You may be networking in the wrong places or if you are reaching your target market, you may have just learned that they don’t want or need what you have to offer.

I Don’t Have Time For This!

Don’t let a lack of time keep you from benefiting from Web 2.0. Many aspects can be outsourced easily. Find a Virtual Assistant with 2.0 savvy and put him or her to work on the project.

Web 2.0 Business Networking