Now, what to do with this huge list of keyword phrases?

Use them!

Now that we have a wonderful long list of often searched for keyword phrases, we need to make certain that we incorporate them into our website in a useful and natural way.

That means that we should be using them:

in page titles
in page headlines
in our content
in product descriptions
in our sales copy
to name page files
to name graphics

What you do not want to do is to take one or two popular phrases and use them over and over and over again. That’s keyword stuffing that the search engines won’t like.

Instead, use one or two popular phrases a few (2 or 3) times on a page in as natural a fashion as possible. And then also incorporate a few of the other related phrases as well.

For example:

I sell wireless keyboards and mice and my keyword research has provided me with a great long list. These five phrases top the list:

wireless keyboards
Microsoft wireless keyboards
Logitech wireless keyboards
Wireless keyboard and mouse
Wireless computer keyboards.

If I were foolish I would spam the search engines by placing ‘wireless keyboards’ in my content about ten times then use the same term in the title, header, page title and on the graphics too.

Not being foolish, instead, I use ‘wireless keywords’ a couple of times, then I also use ‘wireless keyboard and mouse’ and ‘wireless computer keyboards’ as well.

Search engine strategy leaders teach us to create as many pages as possible for your website in order to adequately target all of your keyword phrases and to choose just one keyword phrase to optimize for on each page – but that doesn’t mean that you don’t use any other phrases at all.

Using your keywords in the content is simple, but how do you incorporate them everywhere else? This brings us into the code of our website.

If you’re building with html you’re going to do some simple things. When you create new pages, name the pages using the keyword phrase. (ie: wireless-keyboard-reviews.htm instead of reviewarticle.htm or article34q123.htm, etc.)

If you use a blog or some other content management system you’ll need to investigate what is necessary to make your page files keyword rich. Every tool is a bit different and most applications have some plugins or hacks that you can use to incorporate your desired keyword phrases.

Then you will give the page a title, this is done with the

tag up in the head of your document. You’ll enter ‘Wireless Keyboard Product Reviews’ like this: <p></p> <title>Wireless Keyboard Product Reviews

Then to incorporate a phrase in our headline, we’ll insert a headline font tag at the top of our page above our content like this:

Wireless Keyboard Reviews

Now take a look at any of the graphics you’re going to use on the page. Name them using a keyword phrase. (ie: wireless-keyboards.jpg instead of keyboardpicture.jpg)

Then you can also add a descriptive tag that will be read by the search engines and appear when a user rolls their mouse over the graphic. You might do something like this:

”Wireless

Graphic tags are used for more than search engines, they’re used to tell visually challenged users what is on a web page. Software will actually read them the page, including the graphic tags so it is important that the tags be descriptive and useful, not just stuffed with boring phrases.

Making Friends with the Search Engines

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