How do you do keyword research

If you’re working on a brand new project and have no info to start with, begin by making a list of what you think people are searching for when they seek out what you’re going to offer.

Take this list to the keyword tools and run them all through to see what you can learn. You’ll find out that some of your phrases are rarely searched for and others are searched for a lot. You’ll also get suggestions for good related phrases.

If you have a current website, start by taking a look at your web statistics to find out what phrases your visitors are currently using to reach your website. (Hopefully you do have statistics that provide this information.)

Take this list to the keyword tools and do the same as above.

We could write an entire report all about keyword research and developing a comprehensive list of great keyword phrases but we don’t have time for that here. My best advice to you is to develop as big of a list as possible, staying very targeted to the purpose of your website and avoiding fluffy phrases that won’t bring you the target visitors you are looking for.

For example:

If you want to sell someone ring tones, create a long list of ring tone related phrases based on your research but leave out things like ‘free ring tones’ because this will bring you freebie seekers instead of shoppers. (Unless you do distribute free ring tones.)

Making Friends with the Search Engines

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