Website Copy
The text on your website is your ‘website copy’. Remember, your website is communicating with potential clients and customers in your place so the text on your main page needs to tell them everything that you would have told them yourself if you were meeting them in person for the first time.
It’s not that you want to create an encyclopedia on the first page – but do provide them with a clear way to learn more and find what they need.. There are several ways to do this.
- Create a ‘First Time Visitor’ page.
- Create a Frequently Asked Questions database.
- Offer a Help Desk System with clear directions for internet newcomers and existing customers.
- Offer a Testimonials page where you archive all of your customer comments.
- Create pages that describe your services and explain the purchase process.
- Use an appropriate shopping cart system for products that allows you to organize products into useful and easy to search categories.
Remember, every page has a purpose. As you evaluate the text on each page – first identify the roll of that page.
For instance, the ‘About Me’ page exists to tell your visitors more about you, show them that you are someone that they would like to work with and create a sense of familiarity and trust. With that in mind – you know you need to share more than just your marital status and city of origin. You’ll want to share your personal and professional interests and achievements and include anything else that furthers your potential relationship with clients.
