Website Headlines
Website headlines are attention grabbing statements that pull a visitor in and encourage them to read the information provided on a website.
There are a few things that headlines should not include:
- Welcome messages or other greeting messages. (“Welcome to our Website” or “We’re so glad you found us.”)
- Obvious statements. (“You’ve reached the website of John Doe.”)
- Dull remarks about Products or Services. (“Check out our big selection!”)
Instead use headlines to engage your visitor in a conversation of sorts. A good headline has been written to speak directly to your target market.
- It may be posed in the form of a question that they can say yes to. (Would You Like Me To Show You How You Can Save Time With Your…” )
- It may make a statement that they will agree with. (“Pet Owners Want To Spend More Time Enjoying Their Pets And Less Time Cleaning Up After Them!”)
- Or it may be something that creates curiosity. (“Nine out of Ten Men Say This Is One Sure Fire Way To Capture And Keep Their Attention”)
