Giving Your Most Valuable Tool a Check Up
One of the most important tools that you can put into action for your business is a well designed, carefully written and smartly organized website. So whether you are just now planning your first website – or you’re reading this in order to evaluate what you’ve been using up to now, our goal with this report is to help you give your website a complete check up.
To begin, let’s identify the role that a website plays in your business and look into how to make certain that it is fulfilling that role to the greatest extent possible. We’ll break the different key components of a successful website down and consider how they benefit you and your business as well as how they can be optimized to laser target your preferred customer base.
There is something that has to be said up front:
For many small business owners, their first website has been or is being designed from dreams and visions they’ve treasured in their hearts for a long time.
Looking at it with a fresh perspective can be difficult or even a little painful. If you can understand this up front, it will be easier for you to work through your feelings on it. What’s most important for your long term business success is that you learn to look at your website from the consumer’s point of view instead of from your own.
Here’s an example:
Mark has been planning his break from corporate life for ten years. His dream of operating his own consulting business is finally coming true. He has been telling his wife and friends for years that he sees the new business as his ticket to freedom so he’s planning to build his business logo and website around a characterized ticket figure. He has envisioned this little cartoon character on every page of his site.
This character has huge personal meaning for him – but it has nothing to do with his consulting business and really isn’t at all appropriate for his target market. So someone has to tell Mark the hard truth – he needs to drop the character and pursue a more professional look for his website.
