Product and Services Descriptions
Product and services descriptions is an area of web copy that is often underserved by website owners. They rely too much on product images and fail to provide enough information about the product by text.
Look at each product and service that you offer and think of the questions and concerns that visitors may have about them and respond to them. Do not worry about being repetitive – more information is better than less.
Tell potential clients how they will be contacted about services and what kind of support they can expect. Anticipate their concerns and put their fears to rest.
Every time you get another email or telephone question about something a visitor could not find on the website – go and add the information in appropriate sections of the website.
Eventually you will have a website that really does completely represent you in your absence.
