SEO (Search Engine Optimization)
Why is Optimizing your website for Search Engines so Important?
- Search engines can bring you free targeted traffic.
- Millions of people search online for millions of things every single day.
- Most online purchases begin with search engines of some kind.
- Over 90% of internet users use a search engine for something.
- More targeted visitors = more sales and higher conversion rates.
- It develops a strong brand that is recognizeable in your industry/ product market.
- A high rank gives the impression of a professional market leader.
SEO Basics
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Meta Tags
Each page should have it's own description, keywords, etc. Keep it short and to the point.
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Title Tags
Ensure that you have different title tags on every page.
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Keywords
25 or less per page is ideal. Use different ones for different pages.
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Build Links
Build links from other sites to your site. These can be
1. One way links - they link to you
2. Reciprocal links - they link to you and you link back
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White Hat SEO
This refers to good natural ways of building your website.
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Black Hat SEO
This refers to sneaky and not so honest ways of building your website can get you banned from SE's ultimately.
Sites built on WordPress or Site Build It are very search engine friendly.
Related Resources:
- WAHM Web Design
- Do it Yourself Web Design
- Free Blog Hosts
- Blog Additions/Plugins
- HTML
- SEO (search engine optimization)
- Site Builders
- Webpage Creators: Comparison
- Complete Website Building Package
- Advantages of Hiring a Web Designer
- Things to Look for in a Designer
- Pricing for Website Design
- Free Site Hosting
- Free Hosting Providers
- Paid Hosting
- Paid Hosting Providers
- Web 2.0
- Using Flash
- Using Video
- Using Audio
Making Friends with the Search Engines
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Making Friends with the Search Engines
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What do we want from the search engines? Organic Traffic
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What else do we want from the search engines? Paid Traffic
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What are Keywords and Keyword Phrases?
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Enter the Keyword Research Tools.
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How do you do keyword research?
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Now, what to do with this huge list of keyword phrases?
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Are other tags important?
- The Importance of Links
Recommended Tools